Small Business Impact Institute
Part 1 & 2 applications open through Jan. 31!
The Small Business Impact Institute is a transformative small business ecosystem dedicated to empowering Gwinnett County’s minority, veteran, and women-owned small businesses. Designed to provide access, exposure, and experience, the Institute supports businesses in achieving sustainable growth and transitioning from sole proprietorships to employer-based firms.
Through a dynamic and comprehensive curriculum and 1 on 1 small business consultative services, participants will gain:
- Expert Guidance: Learn from industry leaders and subject matter experts on critical topics like supply chain certifications, government contracting, franchise preparedness, and more.
- Targeted Resources: Engage in minority, veteran, and women-owned business accelerators designed to address the unique challenges and opportunities of underrepresented entrepreneurs.
- Strategic Opportunities: Build the capabilities needed to secure contracts, scale operations, and thrive in competitive markets.
Whether it’s navigating government contracting, unlocking new growth channels, or building a foundation for scalability, the Small Business Impact Institute is committed to fostering innovation, inclusivity, and business success. Join us to create a lasting impact for your business and contribute to a thriving, diverse economy in Gwinnett County.
Part 1: Getting Certified (12 months)
Through a blend of expert-led instruction and 1-on-1 consulting, participants will learn to apply best practices in supply chain operations, develop winning bid strategies, and build sustainable brands. With a focus on increasing annual revenue by 15-20%, this course equips businesses to compete and thrive in the competitive procurement ecosystem.
Part 2: Accelerator (12 months)
Participants will explore five advanced best business practices essential for winning and maintaining contracts at the highest standard:
- Developing a Strong Capability Statement: Create a professional, concise document that highlights your business’s unique value, key qualifications, and past performance. This serves as a critical marketing tool to attract and reassure potential buyers in the supply chain.
- Mastering Proposal Writing and Compliance: Learn to craft competitive, compelling, and compliant bids that address all requirements and specifications. Pay close attention to detail, deadlines, and procurement guidelines to avoid disqualification.
- Building Operational Excellence: Establish efficient internal processes, including quality assurance, inventory management, and risk mitigation strategies. Ensure your business can reliably meet contract terms and deliver consistently high-quality products or services.
- Financial Readiness and Management: Maintain accurate financial records, cash flow, and creditworthiness. Demonstrating financial stability reassures procurement partners of your ability to manage and execute contracts effectively.
- Fostering Relationships and Networking: Build and nurture relationships with key procurement officers, prime contractors, and industry influencers. Networking increases visibility creates opportunities for subcontracting and enhances your reputation in the supply chain ecosystem.
Part 3: Government Contracts (6 months)
The Small Business Growth: Government Contracts Course is designed for Gwinnett Chamber of Commerce and Gwinnett Foundation-certified businesses that hold government supply chain certifications but have yet to leverage them as a revenue source. This course empowers participants to unlock the full potential of their certifications to diversify and grow their business revenue streams.
Through this program, participants will learn:
- The Value of Certification: Understand why government certifications are a powerful tool for securing contracts and building a sustainable revenue base.
- Accessing Government Contracts: Gain step-by-step insights into finding, bidding on, and winning government contracts.
- Maintaining Contracts for Wealth Building: Learn how to effectively manage and retain contracts to foster long-term business growth and financial stability.
This course provides actionable strategies to transform certifications into a wealth-building asset, helping businesses thrive in the competitive government contracting space.
Applications Open in JulyPart 4: Becoming a Franchisor (6 weeks)
The Becoming a Franchisor program is designed for established small business owners ready to take their proven business model to the next level by becoming a franchisor. This comprehensive course equips participants with the knowledge, tools, and strategies needed to transform their business into a thriving franchise. Participants will learn the key legal, operational, and financial considerations, as well as effective strategies for creating a scalable and appealing franchise model. With guidance from experienced franchisors and industry experts, attendees will leave prepared to launch and grow their franchise system.
Selection Criteria
To be eligible for this course, applicants must meet the following criteria:
- Operate a business with a well-developed and tested business model for 5+ years
- Demonstrate a proven track record with a minimum of $1M in gross revenues annually over a period of at least 2 consecutive years.
- Exhibit readiness to scale their business through franchising, with a focus on operational excellence and customer satisfaction.
- Commit to attending all sessions and actively participating in coaching and mentorship opportunities.
- Have a clear vision and willingness to invest time and resources into the franchising process.
Next-Level Business Knowledge Required:
To develop a dynamic franchisor model, participants will need to master the following areas:
- Franchise Legal Framework: Understanding franchise agreements, intellectual property protection, and regulatory compliance.
- Operational Scalability: Developing standard operating procedures (SOPs), training programs, and quality assurance measures.
- Financial Structuring: Establishing franchise fees, royalty structures, and financial models to attract franchisees and ensure profitability.
- Franchisee Relations: Learning effective communication, support systems, and performance evaluation for franchise partners.
- Brand Consistency and Marketing: Creating a strong, recognizable brand identity and equipping franchisees with robust marketing tools.
Five Takeaways for Participants:
- Blueprint for Franchising Success: Gain a comprehensive roadmap for transitioning from a single business entity to a franchisor, including detailed steps to build and scale a franchise system.
- Legal and Financial Insights: Understand the complexities of franchise law and develop financial structures that maximize growth while maintaining brand control.
- Systematized Operations: Learn how to document and replicate operational procedures, ensuring franchisees can deliver consistent products and services.
- Franchisee Recruitment and Support: Master techniques to identify, recruit, and onboard high-performing franchisees while providing ongoing coaching and support.
- Strategic Growth Planning: Create a dynamic, long-term franchise development plan, including geographic expansion, market penetration, and leveraging technology for franchise management.
Coaching Benefits from Existing Franchisors:
Participants will benefit from direct coaching by successful franchisors, gaining real-world insights into:
- Avoiding common pitfalls in franchise development and management.
- Strategies to maintain brand integrity while empowering franchisees.
- Effective communication and relationship-building with franchisees.
- Leveraging franchisee feedback to innovate and improve the system.
- Proven marketing strategies that drive franchisee and customer growth.
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Applications open through Jan. 31
Verizon Small Business Digital Ready Program
- Personalized learning
- Expert coaching
- Peer networking
- Incentives
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